Tuesday, June 1, 2010

Lessons learned from Pinky and The Brain

Pinky: “Gee, Brain, what do you want to do tonight?”

Brain: “The same thing we do every night Pinky— try to take over the WORLD.”

World domination is a lofty goal for any human, let alone two genetically altered lab mice. In life, just like Pinky and the Brain, there have been many goals we have failed to achieve, but we keep trying. Although Pinky and the Brain failed every time and engaged in many illegal activities ranging from committing workers’ compensation fraud to making up a fictitious country to try to dupe the U.S State Department out of $14 billion and 59 cents, they were creative and persistent in trying to conquer the world. Though it’s wrong to participate in illegal activities there are three valuable lessons we can learn from Pinky and the Brain.




Never Give Up
As children we were taught to keep trying even after we fail. Nobody displayed that more than Pinky and The Brain. Whether it was a Pinky mishap or the Brain making a miscalculation in his devious plot to make humans his followers, they never threw themselves a self-pity party. They did just like the Aaliyah song—they dusted themselves off and tried it again.

As Communication and PR pros we have goals that are hard to obtain, whether it is getting a new client coverage in the front page paper in the local newspaper. But does that mean we quit and never try again? No.


Being on the same page
Brain: “Pinky, are you pondering what I’m pondering?”

Pinky: “I think so Brain, but if you replace the P with an O, my name would be Oinky, wouldn't it?”

This is not the communication you want with co-workers when trying to achieve world domination. This is a huge reason why Pinky and the Brain failed. Brain’s sole mission was to become Earth’s leader, while Pinky was more concern with— well anything else that did not pertain to conquering the world.

In the workplace, two employees may team up to come up with an online marketing campaign for a client. Both people do not need to agree on everything: but it is a huge bonus when the employees are on the same page and focused on the task at hand. It’s not good if one employee is putting together the presentation while the other is more concerned with getting the high score on Pac-Man.


It’s Good to have Friends
As a job seeker, it sucks to receive countless rejection letters, but it’s always good to have a support system when times get tough. All Brain wanted was recognition for his superior intellect but the world just seemed to ignore him, except for his best friend, Pinky. Even though Pinky had his fair share of weaknesses, he was Brain’s full-time cheerleader always telling him that he was smart and would accomplish his goal one day of being Earth’s leader.



Pinky and the Brain have been called many things, but these two lab mice will never be called quitters. We can learn and relate to their mistakes. When working as a team, make sure you both are pondering the same things. If you fail tonight in whatever goal you set, don’t fret because you can try the same thing tomorrow night.

Saturday, May 29, 2010

What school did you go to?

When people hear Michigan, Norte Dame, or Duke they know the city and state that university is in. There is a sense of pride when you start of conversation with a stranger at a coffee shop about your famous alma mater. That person already knows the school’s nickname and team colors before you say another word.

That was the case when I went to graduate school at the University of Louisville and started to get to know my classmates, one of the typical questions was “Where did you do your undergrad?” People would proudly say Ohio State, LSU, and Texas. When it was my turn, I would quietly say “Eastern Mennonite University(EMU).” “Eastern Menno-what? Where is that” was the typical response I received.

It wasn’t that I was ashamed of EMU, my four years there was great, the classes were small, had good friends, and I could walk from one end of campus to the other in about five minutes. But it sucked almost having to bring out a map and give detail directions to people unfamiliar about my alma mater. I’ll admit one of the reasons I attended Louisville because it was more nationally well-known than Eastern Mennonite.

For those who don’t know Eastern Mennonite University is a small private school with no more than 1,000 students in Harrisonburg, VA. Go Royals!

Are you a college graduate that went to a small unknown university and encounter a similar situation? I would love to hear you stories.

Wednesday, May 19, 2010

48 Game NFL Season



During the NFL season whenever my New England Patriots lost,the six days until the next game seem to drag on forever. Do you feel the same way for your team? The media, blogs and fans dissect what went wrong and suggest advice on how the team can improve for next week. During the NFL offseason, our hunger for football doesn’t stop. We follow teams to find out about the latest acquisitions and current injuries. The NFL season always seems to go by quickly every year, making each of those regular season games precious.

This got me thinking. Could NFL fans ever get too much football? What would happen if the NFL tripled its regular season to 48 games? Of course this is crazy and it would never happen, because all the players would be in hospital beds before the season ended.

You can’t ignore injuries. It is part of the game and the reason why the season so short. Sure you want your star players on the field, but do fans really care who is on the field? In 2008, after Tom Brady went down with a knee injury, Patriots fans might have been upset and lost hope with Matt Cassel leading the way, but fans still showed up for Patriot home games.

If NFL Commissioner Roger Goodell extended the regular season to 48 games today, with teams playing at least three times a week. Could an absurd 48 game regular season make fans lose any interest, resulting in lower attendance and television ratings?

I think one of the reasons why the NFL is so popular is because of its short regular season. Each game is important, if a NFL team starts a season 0-3, their chances of making the playoffs are slim. Whereas in the other three major sports a team can begin 0-3 and have many more opportunities to right the ship.

Each NFL game matters and almost a majority of teams sell out their homes games. Well, except in Jacksonville. The college basketball regular season is watered down and fans don’t seem to be interested until the calendar hits March. In MLB, attendance seems to take a plunge for a few squads after the home opener.

Yeah, I know this is a wild scenario, but football is king in the U.S, stadiums are always full, ratings are high and NFL news even in May usually makes it on the front page. Do injuries really matter, would the NFL suffer in at all with a 48 game season, even if starters didn’t play half the games? Or is love for football too strong for fans to ever lose any interest in the regular season. What are your thoughts?

Friday, May 7, 2010

SCOOBY DOO AND MYSTERY INC, POOR BUSINESS MANAGEMENT




Scooby Doo, Shaggy, Velma, Fred, and Daffney also known as Mystery Inc have been entertaining fans for over 40 years. The gang started small, unmasking criminals wearing pirate and gorilla suits, to squaring off against real ghost and aliens from other planets. Even though, this curious group of teenagers had fun solving mysteries, their organizational structure had a few kinks. They could have solved more crimes and made a profit if they knew how to run a business more effectively. Here are some reasons why I believe Mystery Inc was not a success.


FRED WAS A POOR MANAGER
As a leader it’s beneficial to know your team weaknesses and strengths. Fred always insisted on splitting up the gang and most times leaving Scooby and Shaggy to fend for themselves, even though they were scared of their own shadow. When the hungry duo was offered assistance in finding clues, Fred usually sent Velma to help them out. Velma was very smart and can find clues with the best of them, but her productivity plummeted whenever she lost her glasses. Fred should have had her wear contacts or goggles.

It’s fair to question Fred’s commitment to solving crimes. Did he ever find any clues? If Mystery Inc recorded crime solving stats Fred would be in last place. He seemed to be more concerned with hooking up with Daffney. It’s never really a good idea to mix business with pleasure.


NEVER TOOK ADVANGTAGE OF THEIR RESOURCES
Mystery Inc was primarily a local business, but on occasion they solved crimes out of town with high profile celebrities such as the Harlem Globetrotters, Cher, the Three Stooges, and Batman. Just like any business Scooby Doo’s crew had slow days waiting for their next crime. The gang missed a huge business opportunity to partner with the Harlem Globetrotters, who have a very large fan base and traveled all over the world. Mystery Inc could’ve have promoted their business at halftime during games. The fans would have been amazed to see a talking dog.


NOBODY KNEW WHO THEY WERE. NO PROMOTION“I would have gotten away with it too, if it weren't for you meddling kids.”
Even after the Gang starting gaining experience in unmasking bad guys they were always referred to as the “meddling kids” and never Mystery Inc. Just like any business starting up you need some publicity, so people know who you are and what you do. Scooby’s crew was lacking in that area. If the gang had a good PR guy, they could have at least got local media coverage and become the popular kids at High School.


EXPENSES OUTWEIGHED REVENUE
Never charging for their services was one of their problems for Mystery Inc. They were never given any reward for doing the police’s job except for a pat on the back. The expenses piled up over the years. Mystery Inc traveled a lot, which resulted in tons of money being spent towards gas and auto repairs for the Mystery Machine. Let’s not forget the biggest expense of all, feeding Shaggy and Scooby. These guys had pretty big appetites and food was their only motivation for solving crimes. Mystery Inc had to make frequent trips to the grocery store to stock up on Scooby Snacks.


Although Mystery Inc displayed phenomenal crime solving skills, they were lousy as businessmen. Scooby Doo and the crew missed numerous opportunities to help their company, they worked for free, failed to use their celebrity connections, solid leadership was non-existent, and add in poor money management skills that’s recipe for failure. But there is a bright side, Mystery Inc is run by teenagers and if they can learn from these mistakes there is a possibility Mystery Inc will be a successful business in the future.